MSc Marketing in Bath United Kingdom | University of Bath

Enhance your grasp of fundamental marketing principles and discover how to implement them in real-world scenarios. You'll acquire valuable business competencies that employers highly value.

This program targets graduates who have background in business, management, or marketing and aspire to build a career in this field.

We developed this curriculum in collaboration with marketing experts from diverse organizations, ensuring you gain precisely the skills that today's employers demand. Our strong industry connections and the course's practical orientation will equip you with the hands-on expertise required for a successful marketing profession.

To ready you for a marketing career, the program covers three essential components of contemporary marketing:

targeting consumers and key stakeholders
market analysis and data interpretation
the societal impact of marketing practices