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Build a strong foundation in essential business principles while acquiring specialized marketing expertise for your career. This adaptable program offers elective courses in Years 2 and 4 to tailor your studies. During your first year, you'll join Management and International Management students in a diverse classroom environment, enriching your learning experience with varied perspectives. Core management topics like marketing, accounting, business analytics, and operations will establish fundamental knowledge for your academic journey. Enhance your marketing specialization through subjects such as brand strategy, consumer behavior, and marketing communications. Personalize your education with optional modules covering diverse fields including commercial law, developing economies, and supply chain operations.