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The BA (Hons) Public Relations program adopts a digital-first methodology, helping you cultivate the creative, analytical, and investigative abilities required to excel as a strategic, forward-thinking, and principled PR practitioner. This digital-focused curriculum equips students with the essential competencies to thrive as ethical public relations specialists in today's evolving landscape.
Throughout this program, you'll examine public relations theory and application from promotional, relational, and dialogic viewpoints. The course encourages exploration of audiences and stakeholders through sociological, cultural, and psychological frameworks, while investigating crucial elements of organizational communication via practical PR initiatives and campaigns.
3 years