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The BA (Hons) Advertising program emphasizes creative thinking, analytical skills, investigative approaches, and forward-looking perspectives, equipping you with comprehensive knowledge of advertising and marketing communications sectors. Through this program, you'll cultivate a thorough grasp of the advertising and marketing communications fields by focusing on innovation, critical evaluation, research methodologies, and future-oriented strategies.
You'll receive guidance to build your own strategic, original, morally responsible, and environmentally conscious advertising approach. The curriculum examines consumer behavior through psychological and behavioral lenses while addressing essential factors that inform tactical and strategic choices in advertising campaign development.
3 years