MSc Political Activism and Campaigning in Aberdeen United Kingdom | University of Aberdeen

This program delves into political activism, examining various movements and campaigns ranging from local community initiatives to worldwide phenomena such as Me Too and Black Lives Matter. It investigates the reasons behind the growing prevalence of campaign activism, the diverse approaches it adopts, and the elements that influence outcomes in our fast-evolving global landscape.

Designed for those curious about the connection between political activism, advocacy efforts, and policy transformation, this program addresses our current age of heightened civic engagement. Over recent years, conventional political institutions and leaders have faced widespread criticism, while established democracies have witnessed a surge in unconventional political involvement. This includes digital micro-activism like online petition drives organized through social platforms, backing for NGOs, and participation in large-scale demonstrations and rallies.

Through this lens, the program evaluates individual citizens—their motivations and methods for engaging in democratic activities such as protests or petition signing—while questioning why more individuals are becoming involved (or willing to do so). It also examines campaign strategies and messaging, exploring how advocacy groups and movements like Greenpeace and Black Lives Matter galvanize public support.