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You'll establish a foundation in both management and marketing within a global framework. This program helps you comprehend worldwide business impacts while honing your ability to evaluate marketing management choices across international markets.
Marketing serves as the core of every organization, involving the study of customer pathways and the cultivation of lasting consumer relationships. You'll master essential strategic marketing concepts through hands-on experience, participating as a consultant in the Teesside Marketing Clinic.
This program is ideal for business graduates or those with related degrees aiming for management or marketing careers. It's also perfect if you're currently in a marketing role seeking career advancement in management or marketing but lack extensive professional experience.