Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Our MSc International Fashion Marketing program offers specialized training in fashion marketing with a global perspective. Gain hands-on experience while building theoretical knowledge to prepare for various roles across the fashion sector.
This master's degree equips students with comprehensive international marketing expertise tailored to address current challenges in the fashion world.
The curriculum includes eight courses spread across two semesters, culminating in an international fashion marketing dissertation during the third semester. Part-time learners take two courses per term and complete their dissertation after two years. Our evaluation methods focus on developing professional competencies through:
Core courses cover essential international marketing principles (International Strategic Marketing, Contemporary Consumers in Fashion, Marketing Metrics, Branding and Communication in Fashion, Research Philosophy and Practice) along with specialized marketing topics (Fashion Product Development and Fashion Buying and Merchandising).