MSc International Fashion Marketing in Edinburgh United Kingdom | Heriot-Watt University

Heriot-Watt University | Edinburgh United Kingdom
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Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
GBP 23,248
(c. USD31,109.31)
Attendance
Full-time
Full-time Duration
12 months

Our MSc International Fashion Marketing program offers specialized training in fashion marketing with a global perspective. Gain hands-on experience while building theoretical knowledge to prepare for various roles across the fashion sector.

This master's degree equips students with comprehensive international marketing expertise tailored to address current challenges in the fashion world.

The curriculum includes eight courses spread across two semesters, culminating in an international fashion marketing dissertation during the third semester. Part-time learners take two courses per term and complete their dissertation after two years. Our evaluation methods focus on developing professional competencies through:

Core courses cover essential international marketing principles (International Strategic Marketing, Contemporary Consumers in Fashion, Marketing Metrics, Branding and Communication in Fashion, Research Philosophy and Practice) along with specialized marketing topics (Fashion Product Development and Fashion Buying and Merchandising).


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 6.5

Qualification Requirements

A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.

Applicants with relevant education and work experience may also be considered. The minimum English language requirement for entry to this programme is IELTS 6.5 (or equivalent) with no component lower than 6.0. TOEFL iBT 85 (including reading 20, listening 19, speaking 20 and writing 21).

Tuition GBP 23,248

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