BSc (Hons) Marketing in Sheffield United Kingdom | Teesside University

Marketing surrounds us constantly – from the instant we wake up, we interact with brands, whether it's silencing our smartphone alarm, scrolling through social media, or brushing our teeth. Every product we use falls under marketing's influence. This course is designed for those who aim to shape business strategies and guide consumer decisions.
Marketing serves as the core function of every company, focusing on analyzing customer pathways and nurturing lasting connections. You'll study the essential values that link consumers, brands, and partners across various domains including digital campaigns, brand development, and long-term strategy.
Through hands-on projects with both local businesses and major corporations, you'll gain practical insights into real marketing operations. The curriculum emphasizes critical touchpoints in the customer experience, teaching strategic communication across channels and platforms.

Duration: 3 years (or 4 years including an industry placement)