Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Our Sport, Media and Culture BA (Hons) program prepares you for a professional career creating and sharing sports content in today's media landscape. This hands-on course covers sports journalism, commentary, and promotion while exploring concepts like fandom, national identity, and sports storytelling. You'll gain insight into how our passion for sports influences global perspectives and develop a thorough grasp of modern sports media.
The way we engage with sports content has transformed, disrupting traditional media channels (print, television, radio) as sports entities increasingly connect directly with audiences. Basic skills like writing match summaries or conducting post-game interviews no longer suffice in this evolving field.
Potential career paths include: Sports Journalist, Sports Broadcaster, Media Relations Professional
Sports Social Media Coordinator, Sports Event Planner, Sports PR Manager, Sports Marketing Expert
Sports Analyst/Commentator