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The School of Business and Management offers an innovative and thought-provoking perspective on management education and research. When you pursue Management and Marketing at Royal Holloway, you'll be taught by globally recognized experts who impart both cutting-edge research insights and practical experience, equipping you with up-to-date management competencies. Your specialized marketing expertise, along with interpersonal abilities, transferable skills, and hands-on business exposure, will open doors to outstanding career opportunities in the management field.
You'll enhance your capabilities across all fundamental management disciplines, from strategic planning to international commerce, marketing, and consumer behavior. The program delves into core marketing principles such as brand management, buyer psychology, market analysis, and digital commerce. Opting for a business placement year provides substantial chances to bridge academic concepts with real-world applications while gaining valuable industry experience.
Our equal emphasis on research and instruction ensures top-tier education from field pioneers, contemporary resources, and stimulating intellectual discussions. You'll benefit from personalized guidance and the flexibility to develop specialized knowledge in your chosen area if desired.
Duration: 4 years full time