BA (Hons) Fashion Marketing in London United Kingdom | Regent's University London

Launching a new fashion brand or collection successfully requires marketers to find innovative storytelling approaches, stay updated on trends, manage brand perception, guide consumer decisions, and drive purchases. This course provides an overview of the fashion industry's framework and teaches how marketing teams develop strategies for smooth product journeys from initial concept to final consumer.

Through hands-on market research, you'll gain skills to assess shopper behavior, anticipate future actions, and craft approaches to attract new customers. You'll master authentic narrative methods to convey a brand's or collection's essence while skillfully showcasing its character and principles.

The program emphasizes practical workshop experience - developing fresh content, team collaborations, investigating modern methods (from social media influencers to experiential events), and trialing campaigns across various platforms. You'll utilize professional resources including:

Photography and broadcast studios
Advanced editing facilities
Mac computer labs
Industry research databases such as:
Fashion Monitor
Proquest
Statista
Berg Fashion Library

Your first year focuses on examining narratives in contemporary campaigns. The second year involves reimagining existing stories, while your final year challenges you to originate complete campaigns - generating concepts, partnering with peers and professionals on real projects, and delivering compelling, genuine multi-platform marketing initiatives.