BSc (Hons) Marketing and Management (Queen Mary University of London) in London United Kingdom | Kaplan International College London

Marketing serves as the vital connection between a company's offerings and its intended customers, playing a crucial role in business success. The marketing and management landscape is transforming, with trends like influencer campaigns, AI advancements, and flexible work arrangements reshaping the field. This dynamic shift creates diverse career opportunities in areas such as market analysis, public relations, and brand strategy. We'll guide you in discovering your ideal path. Our program merges business administration with practical marketing applications, starting with core marketing and management concepts before exploring specialized topics like promotional strategies, buyer behavior, and data-driven market insights. The campus thrives with discussions about cutting-edge research in equity, ethical leadership, and environmental responsibility. Being close to urban centers provides excellent access to internships and professional networking opportunities. We extend learning beyond traditional settings through faculty-organized corporate visits, with past collaborations including tech giants like Microsoft and Facebook. Opting for the 'Year in Industry' pathway allows you to dedicate your third academic year to gaining hands-on experience with a professional organization.