BA (Hons) Marketing in Leicester United Kingdom | University of Leicester

Our Marketing BA program immerses you in the practical aspects of management across public and private sector environments. You'll integrate core management studies with specialized areas like marketing strategy, digital/social media marketing, and market analytics. This approach develops essential analytical capabilities while fostering communication and collaboration skills that apply to any professional path. The curriculum examines market dynamics through cultural and economic lenses, offering a more comprehensive perspective than traditional business marketing approaches. Contemporary marketing practices are influenced by cultural, political, and technological factors affecting consumer behavior - our program equips you to critically examine and address these real-world challenges. You'll investigate corporate social responsibility while analyzing digital media's evolving role in consumer engagement and content creation. This CIM-accredited degree offers graduates (with 2:2 or above) module exemptions for five years post-completion - simply register as a CIM student member and cover applicable assessment fees.