BA (Hons) Digital Marketing and Public Relations in Edinburgh United Kingdom | Queen Margaret University Edinburgh

Digital marketing and public relations (PR) are dynamic, rapidly evolving fields brimming with exciting career prospects. Our accredited BA/BA (Hons) in Digital Marketing and Public Relations equips you with strategic knowledge, hands-on skills, and real-world experience to launch your career in these thriving industries.
With media convergence and growing consumer demand for digital content, these fields are continuously transforming. Our course gives you direct professional exposure and teaching grounded in the latest academic research. You'll gain practical experience using industry-standard digital tools and software, ensuring you're career-ready from day one.

The program includes a 4-week professional placement, enabling you to apply your learning in real-world settings and deepen your understanding.
By blending digital marketing and public relations, this BA/BA (Hons) delivers a well-rounded educational approach. What sets us apart is our exceptional focus on media production and creative skills. Students master storytelling across multiple formats - from crafting blogs and press releases to producing videos, podcasts, and designing engaging social media content, infographics, and websites.
Duration: 3 or 4 years full-time