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Discover the art of breathing life into characters and narratives using diverse animation methods. The BA (Hons) Animation program sparks creativity while blending traditional animation fundamentals with modern techniques. We champion artistic innovation throughout the curriculum, investigating fresh approaches to motion graphics that combine visual artistry with compelling storytelling to engage viewers.Why choose this programMaster essential animation and compositing skills in your first year before focusing on digital 2D, stop motion, or digital 3D in subsequent years.Learn animation fundamentals including: movement principles; character development; storyboard creation; animatic production; animation workflows; audio integration; observational drawing; performance techniques for animators; post-production; visual effects; and professional portfolio development.Acquire knowledge of cinematic visual elements like character interpretation, story architecture, aesthetic design, color theory, and frame composition.Consider sustainability, inclusivity, and global perspectives in your work; examine how your creative output and techniques can positively impact society.Delve into specialized areas of interest while refining your abilities, with options to merge different approaches and collaborate across disciplines.Connect with animation professionals through portfolio critiques, project briefs, studio tours, and our industry speaker series. You'll also gain insights from alumni about their career beginnings.Cultivate analytical and creative problem-solving skills through hands-on projects, interdisciplinary activities (Interchange), and specialized writing assignments that complement your practical work.