BA (Hons) Business and Marketing in Newcastle-Upon-Tyne United Kingdom | Northumbria University

Set your sights on a graduate training program or prepare to launch your marketing career with our BA (Hons) Business and Marketing degree. This program blends comprehensive business education with specialized marketing studies. You'll develop expertise in marketing research and strategy, with elective modules covering retail marketing, relationship marketing, content creation, consumer behavior, and customer experience strategies. How does this program boost your career prospects? The balanced curriculum (50% marketing, 50% business) prepares you for diverse career paths - from specialized marketing positions to broader business roles. We strongly encourage students to gain practical experience through work placements or international study opportunities. In your final year, you can choose between a group consultancy project in our Business Clinic, an individual management research project, or a dissertation (placement students may have different options). The management project lets you investigate real-world business challenges while developing crucial professional skills. How does this degree prepare you for future success? Career readiness is central to all our Business programs, with every module building transferable workplace skills. We offer two specialized career development modules: Marketing Study and Consultancy Skills, and Preparing for Professional Practice. Beyond academics, you'll find numerous opportunities for professional growth. Second-year students can study abroad for a semester, or take a full year abroad in EU countries or destinations like the USA, Australia, or China. Optional work placements and our Marketing Internship Program provide hands-on experience, while our Business Clinic lets you tackle real client challenges. Graduates emerge prepared for diverse career paths, with particular strengths in marketing executive or branding strategist roles. The program also provides excellent preparation for postgraduate study, such as our MSc in Digital Marketing. Entrepreneurially-minded students can draw inspiration from Northumbria's outstanding graduate startup success - our alumni collectively generate more revenue than graduates from any other UK university. Whatever path you choose, you'll graduate with strong employability. Every Northumbria Business School module develops essential workplace skills like critical thinking, self-directed learning, teamwork, problem-solving, and ethical decision-making. Program Duration: 3 years full-time or 4 years with placement (sandwich) study abroad option available