PhD Marketing in Newcastle United Kingdom | Newcastle University

Our Marketing PhD program emphasizes generating novel insights via in-depth original research and scholarly work, delving into specialized marketing domains. At Newcastle University Business School, our research excellence centers around select clusters and themes. These encompass: globally collaborative projects with external funding, where doctoral candidates play integral roles. Marketing, operations, and systems research examines diverse facets of consumer behavior. Current initiatives span UK, European, and global markets. Key research specialties comprise: consumer psychology, service sector marketing, retail strategies, sustainable marketing practices, global marketing approaches, promotional communications, arts marketing, digital/direct marketing techniques, and strategic marketing frameworks.