BSc (Hons) Marketing with Advertising and Digital Communications in London United Kingdom | London South Bank University

As a practical field crucial for business achievement, marketing leads among professions that must evolve with an ever-shifting landscape. Marketers must address evolving products, services, production techniques, trade policy shifts, economic fluctuations, advancements in customer outreach, and changing consumer behaviors. Our academic programs in this field are meticulously crafted to deliver contemporary theoretical knowledge while equipping you for success in a fast-paced, data-centric digital marketplace.

This program prepares you to recognize, adapt to, and excel in such a volatile setting. We achieve this by combining scholarly research with industry insights and professional expertise, keeping you at the forefront of evolving concepts, consumer trends, and technological progress.

Modern employers seek candidates with both broad competencies and specialized expertise. Accordingly, we incorporate focused training in marketing technologies and certifications alongside essential interpersonal abilities. You can boost your career prospects further by opting for a professional placement year.

With an emphasis on real-world implementation, our curriculum provides practical competencies. You can gain hands-on experience through consultancy initiatives at our Business Solutions Centre or strengthen your professional profile with an extended placement. Situated in London, you'll leverage the extensive network of LSBU Business School.

Full-time 3 years
Full-time (with placement) - 4 years