MSc Psychology of Advertising in Lancaster United Kingdom | Lancaster University

Lancaster University | Lancaster United Kingdom
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Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
GBP 29,150
(c. USD38,893.39)
Attendance
Full-time
Full-time Duration
12 months

Advertisements surround us constantly. While often fleeting and occasionally superficial, they possess remarkable power to shape our views, convictions, and actions. This program offers an in-depth exploration of advertising's psychological impact, equipping you with distinctive and valuable industry insights.

Our distinctive curriculum bridges academic concepts with real-world application, blending theoretical knowledge with practical abilities. You'll gain comprehensive understanding of persuasive psychology, examining both current industry practices and potential innovative applications in communication fields.

Featuring intimate learning groups and pioneering student-centered instruction, the course draws upon our exceptional knowledge in advertising's cognitive, developmental, social, and neuropsychological dimensions. You'll gain from the combined wisdom of academic experts, experienced advertising professionals, and cutting-edge commercial research initiatives.


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 7.0

Qualification Requirements

2:1 Hons degree (UK or equivalent) in Psychology, Marketing, Business Studies, Sociology,Advertising, Communications, Media, Journalism, Consumer Behaviour, Human Geography, or another related degree subject.

We also consider applications on an individual basis where you have a degree in an unrelated subject, or a 2:2 or equivalent result. In these cases you should clearly demonstrate how your experience and skills have prepared you for postgraduate study. We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. ToEFL IBT or ToEFL IBT Home Edition with an overall score of at least 94, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing.

Tuition GBP 29,150

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