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This Master's program in Big Data in Culture and Society equips students to analyze how everyday data generation influences social, cultural, political, and economic systems while creating new knowledge. The curriculum explores both technical elements like data processing, AI, and machine learning, alongside their societal implications. Students engage with a research-focused, interdisciplinary syllabus led by pioneering scholars in digital studies and Big Data. The program includes training in R programming for data collection, analysis, and visualization, plus essential legal perspectives on data and AI through a required module from the Dickson Poon School of Law. Key advantages include: Gaining critical analytical skills to assess Big Data's societal impact. Exploring interdisciplinary connections between Big Data and culture, law, ethics, geography, public health, and social dynamics. Learning from forefront researchers in digital studies. Collaborating with data professionals on real-world applications in social media analytics, mobile platforms, and data visualization. Acquiring sought-after theoretical and practical skills for digital careers. Joining the UK's largest Digital Humanities department, recognized globally for digital culture research. The program delivers: • Insight into Big Data's societal consequences • Analytical frameworks for Big Data evaluation • Historical context of Big Data • Innovative methodologies for knowledge creation through data analysis • Understanding of Big Data's relationship to digital culture and humanities • Professional ethics for emerging digital disciplines.
A minimum 2:1 undergraduate Bachelor’s (honours) degree
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).
Bachelor's degree with 2:1 honours in an English, Arts, Humanities or Social Science degree, or a related discipline.
In order to meet the academic entry requirements for this programme you should have a minimum 2:1 undergraduate degree with a final mark of at least 60% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 60% or above in the UK marking scheme.
 
IELTS: 7.0 overall with a minimum of 6.5 in each skill. TOEFL: 100 overall with a minimum of 25 in writing and 23 in each of the other skills.