BA (Hons) Marketing and Media in Keele United Kingdom | Keele University

Unleash your creativity while mastering the core principles of modern marketing and media. This program covers everything from digital strategies and consumer psychology to media's evolving role in society, equipping you for diverse career opportunities.Program highlightsCombine two exciting disciplines with our Marketing and Media BA (Hons) degree.The marketing component delivers crucial strategies for today's rapidly evolving digital business landscape. You'll examine contemporary concepts across various sectors including consumer markets, B2B, social impact, and nonprofit organizations, while investigating psychological and social factors that shape buying decisions.The media curriculum blends theory with practice, offering critical analysis alongside hands-on opportunities in film production, editing, and other creative pursuits. Engage with practical projects like photography, broadcasting, and audio production using professional-grade equipment to develop an impressive portfolio.Foundation year optionOur Foundation Year offers an alternative pathway to Keele University, ensuring progression to your degree upon successful completion. This preparatory year strengthens academic abilities, deepens subject knowledge, and builds confidence for higher education.Career prospects95% of Keele graduates secure employment or continue studies within 15 months of graduation (HESA Graduate Outcomes, 2019/20)This dual-focused degree equips you with valuable marketing and media expertise for various professional paths.Keele provides internship opportunities to gain practical experience with employers through full-time or part-time positions. These placements help develop industry-specific skills and offer paid work experience during and after your studies, with academic support to align opportunities with your career goals.Our media graduates have secured positions in video production and content creation for local organizations and national corporations.Potential career paths include:Digital Marketing SpecialistCorporate Communications DirectorBusiness Strategy AdvisorCertified Management AccountantTechnology Solutions ConsultantSales and Business Development ManagerSupply Chain Coordinator