BA (Hons) Marketing and Management with Placement Year in Durham United Kingdom | Durham University

This interdisciplinary course integrates psychology, sociology, anthropology, philosophy, and economics to explore consumer behavior and its application in business marketing strategies.

By blending modern marketing with business management, you'll gain insights into diverse markets, learn to analyze consumer patterns, spot emerging trends, and craft effective brand strategies. The management curriculum incorporates financial, entrepreneurial, and strategic elements. Together, these subjects open doors to various career opportunities, whether you're pursuing specialized marketing positions or broader business management roles.

The adaptable program connects theoretical concepts with practical business experiences through industry guest lectures and hands-on projects tackling real business problems. You can customize your learning journey as your interests develop, choosing between a standard three-year path, adding an internship year, or opting for international study.

The first year establishes core marketing and management competencies through six required modules. Advanced years deepen your expertise in digital marketing, consumer psychology, brand development, market analysis, and strategic communications. Numerous elective options allow specialization in areas like retail marketing or social impact marketing.