Leicester,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
DMU's International Business and Marketing program provides comprehensive insights into core business functions and essential marketing concepts. This curriculum prepares students with both theoretical understanding and hands-on competencies needed to thrive in today's volatile global economy while boosting career prospects.
The course explores the motivations and strategies behind business globalization, along with factors influencing corporate performance in international markets. Participants will examine multinational marketing operations and their global impacts, while mastering fundamental principles of consumer behavior, brand management, and their implementation across borders.
Duration: 1 year full-time (September start),