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This program emphasizes putting theoretical concepts into practice within actual business environments, enabling students to examine modern business theories and methodologies while building comprehensive business competencies. The Bachelor of Business Administration (BBA) program is designed to provide an educational experience that's interactive, practical, collaborative, and accessible to all. The curriculum bridges academic concepts with real-world business scenarios, helping students cultivate a well-rounded business skillset. The introductory year immerses students in core business principles with particular emphasis on management, corporate communications, and international marketing. It provides opportunities to develop essential business capabilities while preparing for advanced undergraduate studies. Students will apply both traditional and modern theories through practical, real-world case studies.
4 years full-time
5 years sandwich
This program provides students with the chance to:
Establish fundamental knowledge across all critical areas of business administration, management, and organizational operations in a global setting. Investigate and deepen comprehension of core business functions including financial accounting, human resources, data analysis, marketing strategies, project coordination, and long-term business planning. Examine international supply chain management to acquire pertinent skills and knowledge that boost career prospects. Gain insights from industry experts about innovative business tools and methodologies. Investigate current business trends and technological advancements, including Emerging Technologies, Business Intelligence, Creative Problem-Solving, and Startup Development.
3 years full-time