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Digital technology is transforming how businesses connect and interact with their audiences. Course summary
Our International Digital Marketing BA (Hons) top-up program provides insights into how global enterprises are adapting to this evolution.
Designed for international students with marketing experience, this program allows you to upgrade your current credentials to a Bachelor of Arts (Honours) degree upon graduation.
This intensive one-year full-time program examines digital marketing through a strategic, global lens. With included language components, it enhances analytical abilities, problem-solving techniques, and linguistic proficiency while expanding your knowledge of digital marketing's role in comprehensive business strategies.
Through practical case studies and hands-on activities (when available), we explore worldwide marketing theories and applications, evaluating crucial management choices in developing and implementing international marketing campaigns.
1 year full-time