BSc (Hons) Business and Management (Marketing) with Placement Year in Whiteknights United Kingdom | University of Reading

Build marketing skills to thrive in today's dynamic business landscape and acquire hands-on professional experience through our BSc Business and Management (Marketing) with Placement Year program.

This adaptable four-year degree, delivered by Henley Business School specialists, provides comprehensive business training - from foundational concepts to practical implementation. The included Placement Year offers an excellent chance to apply your knowledge in a professional setting, preparing you for your future career path.

You'll explore marketing within the broader business management framework, developing solid expertise in both theoretical principles and practical applications. Key areas of study include:

strategic marketing communications
digital marketing strategies
brand development theory and application
consumer psychology
marketing performance optimization.