BA (Hons) Business and Marketing in Coventry United Kingdom | Coventry University

This program concentrates on enhancing your skills in business administration with a specialized emphasis on marketing, covering essential concepts and applications within international corporations, government and commercial sectors, small-to-medium businesses (SMBs), non-profit entities, NGOs, and charitable organizations.

The Business and Marketing BA (Hons) program seeks to establish a strong foundation in business strategy and administration while cultivating targeted marketing competencies for roles in brand management, promotional activities, consumer analytics, corporate growth, sales, and organizational messaging. This program strives to:

Equip you with the self-assurance and commercial insight needed to strategically establish, position, and expand enterprises.Foster comprehensive knowledge of business evaluation, marketing strategy, and organizational leadership, while developing specialized marketing abilities like interpreting consumer patterns, crafting innovative approaches, and strengthening market positioning.Cultivate diverse practical and adaptable capabilities—creative, evaluative, collaborative, and communicative.
3 years full-time