Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Creating podcasts demands a diverse skill set encompassing audio and video production, social media management, design, business strategy, and marketing. City's innovative MA program, designed in collaboration with industry leaders, equips you with essential tools to thrive in this rapidly expanding field.
The Podcasting MA offers practical training. You'll master the art of producing engaging podcasts while acquiring expertise in distribution, audience development, and career building. The curriculum blends technical training in audiovisual production, social media, branding, and marketing with crucial business knowledge for audience targeting, brand development, and entrepreneurship. Leveraging City Journalism's prestigious reputation, the program includes instruction in Media Law and Ethics, collaboration with our Centre of Podcast Excellence, and access to professional recording studios. Our extensive industry connections facilitate guest lectures and tutorials featuring experts from major organizations like BBC, Global, Bauer Media, Crowd Network, NPR, Spotify, The Athletic, Times Radio, The Telegraph, and The MediaStorm Podcast.