BA in Public Relations and Marketing Management (Honours) in Cardiff United Kingdom | Cardiff Metropolitan University

The BA (Hons) PR and Marketing Management program at Cardiff Met provides specialized training to become a PR professional with marketing expertise. Developed in partnership with the Chartered Institute of Public Relations (CIPR), the curriculum aligns with current industry standards. Our marketing programs are known for their practical focus - joining as a 'Met Marketer' equips you with both theoretical understanding and hands-on skills for success in PR and marketing careers.

This degree has been created in collaboration with the Chartered Institute of Marketing (CIM) to maintain industry-relevant content. It holds CIM's 'Accredited Degree' status, allowing students to potentially bypass certain CIM professional qualification requirements.

The Public Relations and Marketing Management program cultivates creative thinking and proficiency with contemporary PR tools. As the PR field transforms with shifting communication patterns from traditional to digital media, skilled PR professionals are increasingly sought after.

This program helps students build expertise in the interconnected fields of public relations, media, and marketing. Participants will enhance their communication abilities, learn audience targeting techniques, craft impactful messages, and choose suitable PR platforms. The curriculum covers social media strategies and creative design skills tailored to today's marketing landscape. Through a practical, multidisciplinary approach led by academics and industry professionals, students gain real-world experience.

Program Duration:
Three years full-time.
Four years full-time with industry placement.
Four years full-time including foundation year.
Five years full-time combining foundation year and industry placement.