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You'll explore fundamental marketing concepts including branding, consumer behavior, and strategic communications, alongside cutting-edge developments in digital, social, and virtual marketing.
Additionally, you'll develop a comprehensive understanding of operating a thriving, sustainable business through this practical degree program designed to equip you for professional success.
Starting immediately, you'll apply your knowledge in real-world scenarios via live business initiatives, work placements, internships, and other opportunities. Previous students have worked with major brands including Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM, and McCain Foods, as well as assisting small businesses through our Business Clinic.
Our program has also enabled students to excel in prestigious competitions like the Chartered Institute of Marketing (CIM) national event, The Pitch.