BA in Brand and Marketing Management (Honours) in Cardiff United Kingdom | Cardiff Metropolitan University

The BA (Hons) Brand and Marketing Management program at Cardiff Met provides a specialized route to becoming a branding expert through a comprehensive marketing education. Developed in collaboration with the Chartered Institute of Marketing (CIM), this degree aligns its curriculum with current industry standards. Our marketing programs are widely recognized for their practical focus - joining as a 'Met Marketer' equips you with both theoretical understanding and hands-on experience essential for a successful career in branding and marketing.
This program cultivates creative thinking and teaches cutting-edge branding techniques, earning the prestigious CIM 'Accredited Degree' status. This recognition allows students to bypass certain CIM professional qualifications, including the Certificate and Diploma in Professional Marketing.
The curriculum focuses on professional brand management and global brand development, emphasizing creativity as a crucial industry skill. Projects are structured to foster innovative thinking, promote bold approaches, and facilitate the production of impactful branding content. In today's competitive market, robust branding is essential for shaping customer perceptions, and the program prioritizes enhancing communication, presentation, and problem-solving abilities alongside creative management techniques.
Participants will acquire social media expertise and design capabilities tailored to contemporary marketing demands. The program employs a multidisciplinary teaching method, combining academic knowledge with insights from industry professionals through a practical, experience-based learning model.

Duration Options:
Three years full-time study.
Four years full-time with optional industry placement year.
Four years full-time including foundation year.
Five years full-time combining foundation year with industry placement.