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This Master's program serves as a conversion pathway, perfect for graduates seeking to shift their academic focus or professional trajectory. You'll develop comprehensive expertise in business and marketing management strategies through this curriculum. Study specialized modules addressing current marketing challenges while enhancing your leadership abilities through core management components. Obtain hands-on professional experience and expand your connections during a 30-week industry placement. Be taught by academics who combine cutting-edge research with practical industry knowledge in fields like consumer psychology, brand development, and online marketing. Conduct an independent research project on a topic that inspires you. Take advantage of the chance to earn a Chartered Institute of Marketing (CIM) certification, a credential valued by employers worldwide. Complete the program equipped with the capabilities to excel in and innovate within marketing, PR, HR, finance, and various other sectors.