BA (Hons) Marketing with Advertising and Public Relations in Birmingham United Kingdom | Birmingham City University

Our BA (Hons) Marketing with Advertising and Public Relations degree, accredited by the Chartered Institute of Marketing, equips you with hands-on expertise to thrive in the dynamic marketing field. This program delivers not just essential marketing theory but also cultivates the interpersonal abilities that top employers prioritize, ensuring you can contribute meaningfully right after completing your studies. Your learning journey is further enriched by the option to complete a year-long industry placement.
Modern organizations increasingly prioritize marketing for its capacity to uncover opportunities, influence customer experiences, and boost revenue. As a rapidly changing field, it continuously adapts to technological advancements and shifting consumer trends.
Thriving in this vibrant sector demands both a solid grasp of fundamental concepts and the strategic thinking to implement them across diverse situations. This sought-after program focuses on developing the real-world competencies that employers value through our immersive, practice-oriented teaching methods.

BOOSTING CAREER READINESS
Your studies will equip you with specialized business knowledge tailored for marketing careers. Our focused curriculum helps you understand the fast-paced commercial world while strengthening your professional opportunities.
Beyond marketing expertise, you'll develop versatile skills that make you an attractive candidate across multiple sectors.
You'll also have the opportunity to gain practical experience through Link Marketing Agency, our student-run initiative that lets you collaborate with various real-world clients.