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Marketing serves as the core foundation for thriving businesses. By connecting with and comprehending customer requirements, marketing professionals shape product and service evolution, offering guidance on optimal sales locations and suggesting competitive pricing. They pinpoint target audiences and ensure they're aware of available offerings through ever-more innovative and engaging methods.
Enhance your career prospects by obtaining supplementary certifications from the Institute of Data and Marketing (IDM) or the Chartered Institute of Marketing (CIM). Our CIM Graduate Gateway status allows you to request exemptions from certain professional qualification modules, while you can earn IDM's Digital Marketing Award through the Digital Marketing Essentials course.
Career readiness is integrated throughout the program, where you'll cultivate professional and entrepreneurial abilities via leadership modules and practical work experience opportunities.