BA (Hons) Digital Marketing (Fast Track) in Birmingham United Kingdom | Birmingham City University

Our BA Digital Marketing degree offers an intensive two-year accelerated program that plunges you into authentic advertising and marketing communications scenarios: Digital represents the interconnected media landscape where brands, users, technologies, and trends converge.
Marketing involves creating value for brands and user experiences by addressing consumer needs.
You'll collaborate with Digital Marketing Institute (DMI) accredited instructors and leading agency professionals to tackle creative challenges, execute mock campaigns, and craft cross-platform brand experiences.

This employment-focused BA Digital Marketing program emphasizes practical, application-driven learning: instructors and industry experts guide you through coursework to support both personal growth and career readiness.

Building career-ready skills
The curriculum centers on realistic workplace simulations and industry-aligned projects. You'll partner directly with marketing professionals, top agencies, and notable clients to create and present your work.
Throughout the program, you'll connect with visiting specialists, industry leaders, and guest speakers both on campus and beyond - many of whom serve as ongoing mentors for you and your peers.
As you near graduation, you'll undertake a capstone project that may involve direct client collaboration. This independent professional engagement lets you apply your accumulated knowledge while building confidence, real-world experience, and a portfolio demonstrating your marketing capabilities.