BA (Hons) Marketing with Professional Placement Year in Bath United Kingdom | Bath Spa University

Marketing holds immense influence in business, affecting everything from consumer decisions to product innovation, branding, and sustainable practices. Our Marketing program equips you with essential marketing skills while encouraging teamwork to examine ethical and sustainable approaches that build meaningful brands.

You'll master core marketing principles while customizing your learning with specialized modules. Whether you're drawn to global marketing and cultural management, crafting strategies for eco-conscious brands, or delving into digital innovations like immersive tech and influencer trends, you'll acquire versatile skills applicable across industries.

The curriculum emphasizes in-demand digital marketing expertise, including hands-on experience with cutting-edge tools like AI and VR. Graduates leave not just with theoretical knowledge but with practical abilities ready for real-world marketing challenges.

The optional placement year lets you gain professional experience through one or more positions spanning at least nine months. Completing this module proves your readiness for graduate-level roles in the field.