MSc by Research Marketing in Dundee United Kingdom | Abertay University

This research degree opportunity is pending University approval. Prospective students interested in this field should consult with the Dean to review their research proposal.

Abertay fosters a research environment that promotes cross-disciplinary collaboration, aligning with contemporary developments in marketing.

Our focus includes cutting-edge advancements in strategic and digital marketing, along with consumer behavior studies. The rise of social media influencers, for instance, offers rich research potential given their widespread impact on billions of users. Possible research directions might explore factors behind influencer success or their influence on purchasing decisions.

As part of the Chartered Institute of Marketing (CIM) network, we maintain strong industry ties. This connection is strengthened through ongoing industry engagement and student projects addressing real-world marketing challenges.

Pursuing a research degree at Abertay provides valuable preparation for academic careers, research roles, and various professional paths beyond academia.