MPhil, PhD Marketing in Dundee United Kingdom | Abertay University

This research degree opportunity is pending University approval. Prospective students interested in pursuing research in this field should consult with the Dean to review their proposal.

Abertay fosters a research environment that promotes cross-disciplinary collaboration, aligning with contemporary developments in marketing.

Our focus includes cutting-edge advancements in strategic and digital marketing, along with consumer behavior studies. The rise of social media influencers, for instance, offers rich research potential given their widespread impact on billions of users. Possible research directions might explore factors contributing to influencer effectiveness or their influence on purchasing decisions.

As part of the Chartered Institute of Marketing (CIM) network, we maintain strong industry connections. This relationship facilitates practical engagement, allowing students to address real-world marketing challenges through direct collaboration with businesses.

An Abertay research degree provides valuable preparation for academic careers, research roles, and various professional paths beyond academia.
MPhil typically requires 2 years of full-time study