PhD Marketing in Chatham United Kingdom | University of Kent

The research interests of our faculty span four key areas: marketing strategy and performance, product innovation and development, consumer behavior, and supply chain management with market delivery systems.

Overview
Our research projects explore diverse topics such as how marketing departments impact business performance, factors driving marketing innovation, successful brand and product development, pricing strategies, advertising effectiveness, distribution channels, marketing information systems, collaborative innovation for value creation, and how consumers interpret product messaging.

With a longstanding specialization in the food industry, our department emphasizes empirical, international, and interdisciplinary research to advance marketing theory and application. Current and upcoming initiatives will expand our focus to include emerging markets, high-tech sectors, and digital/social media platforms. Our evidence-based policy work benefits from robust industry connections and a global network of research collaborators.