Bachelor of Business (Marketing) with Advanced Entry in United Arab Emirates | University of Wollongong in Dubai

Marketing is crucial for every organization, including small businesses and non-profits. The Bachelor of Business with a Marketing major (formerly called Bachelor of Commerce: Marketing) gives students a thorough foundation in specialized marketing abilities and knowledge required to effectively design, implement, and manage marketing strategies.

Digital technology is becoming more integrated into marketing, leading to a growing need for digital marketing professionals. Therefore, the marketing major also equips students with various pertinent skills like marketing analytics, insight extraction, brand management, content marketing, social media management, digital advertising, search engine optimization, customer research, project management, and more. The program offers intensive, hands-on marketing training with a focus on new and emerging media and analytical marketing tools.

Curriculum courses are designed with industry relevance and emphasize training on real-world challenges and scenarios to ensure graduates are job-ready and can make immediate contributions in the workplace. Students will acquire both theoretical and practical experience in selecting media channels, digital storytelling, marketing communications, market research, and digital analytics to make informed decisions and develop communication plans for clients in a classroom environment. Specifically, the program seeks to cultivate a range of applicable skills such as marketing analytics, e-commerce, insight mining, brand management, content marketing, social media planning and analytics, digital marketing and advertising, customer engagement, search engine optimization, and customer research. The technology and data-driven tools are intended to produce graduates who are skilled at collaboration, industry engagement, and solving business challenges.