Bachelor of Business in Marketing in Auckland New Zealand | Auckland University of Technology

The Bachelor of Business program incorporates cutting-edge business research and industry insights, with your final year offering practical experience through workplace placements, applied projects, or entrepreneurial initiatives. The curriculum emphasizes creating social value and driving meaningful change.

This adaptable program allows you to combine business education with diverse interests ranging from tourism to media studies or athletics. You'll be taught by distinguished faculty at a globally recognized business school – we're part of an exclusive circle of institutions holding dual AACSB and EQUIS accreditation.

The marketing specialization within this degree addresses evolving industry trends. Digital platforms are transforming traditional marketing methods, creating seamless shopping experiences across physical stores, social media, digital advertising, and traditional media channels. Employers seek professionals skilled in developing comprehensive, multi-channel strategies that effectively engage target audiences through relevant connections.