Bachelor of Applied Management (Marketing and Sales) in Christchurch New Zealand | Ara Institute of Canterbury

During your initial year, you'll build foundational business knowledge through core subjects covering accounting, business communication, commercial law, organizational heritage, cultural sustainability, marketing, information technology, management principles, and applied research methodologies.
This program provides comprehensive professional and marketing training, preparing you to become an influential professional in sales and marketing sectors.
The first academic year establishes fundamental business competencies in key areas such as financial accounting, corporate communications, legal frameworks, business traditions, cultural sustainability, information systems, leadership studies, and research applications.
Specialization in sales and marketing occurs during subsequent years, where you'll acquire expert techniques for professional selling. The curriculum features:

Consumer Behavior - Explores effective marketing and communication approaches for targeting both consumer and business markets.
Sales and Market Expansion - Implements proven methodologies for managing successful sales operations.
Marketing Strategy Implementation - Focuses on creating actionable marketing plans.
Global Marketing Practices - Addresses international market dynamics and challenges.
Marketing Strategy Development - Enhances capabilities for strategic analysis and planning.
Industry Placement Program - Offers practical experience through 400+ hours of real-world business engagement, including completion of a major research initiative for your placement organization. a major research initiative for your placement organization. Flexible part-time study options available for up to a decade.