BBs (Hons) in Business Studies with Event Management in Limerick Ireland | Technological University of the Shannon

The events industry encompasses numerous businesses, independent contractors, and freelancers involved in organizing, executing, and facilitating concerts, festivals, sporting events, cultural gatherings, conferences, trade exhibitions, marketing campaigns, brand promotions, product debuts, and showcases. This sector reportedly injects over 3.5 billion into Ireland's economy each year while providing direct employment for 35,000 individuals.

Successful event coordination demands meticulous attention to detail, collaborative teamwork, and comprehensive knowledge of the diverse technical, logistical, and creative components that contribute to memorable occasions. This program blends theoretical foundations with hands-on training, covering current industry trends and methodologies to develop your ability to manage all event phases—from initial planning and design to post-event analysis—preparing you for leadership positions. Throughout the course, you'll gain practical experience by organizing actual events, giving you a taste of potential future career opportunities.

The Business Studies with Event Management program addresses both the artistic and commercial dimensions of the field. Students are supported in nurturing their creative talents while simultaneously building essential business acumen. Merging specialized event management techniques with core business skills opens doors to diverse career paths within the industry.

The curriculum features a dedicated work placement semester, study abroad options at European partner institutions, plus frequent educational excursions and industry expert presentations.