Dublin,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
The tourism sector ranks among the world's biggest industries and is projected to experience rapid global expansion, offering diverse professional prospects.
This program emphasizes business and management studies while specializing in digital tourism marketing, addressing the industry's evolving demands in our tech-driven era.
We've developed specialized coursework covering marketing and management strategies for various tourism businesses including attractions, destination firms, travel agencies, hotels, and event venues.
Students will develop both theoretical insights and hands-on skills in tourism operations and digital marketing techniques, preparing them for the modern tourism landscape.