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This program is designed to equip graduates from non-business backgrounds with essential skills for creating and marketing products and services globally, while enhancing their business expertise. Participants leverage their existing knowledge (in fields like science, engineering, or computing) to gain comprehensive insights into business growth, global expansion, and innovation within an engaging academic setting. The curriculum enhances business competencies through simulations, guest lectures, and an international study trip. Additionally, students complete a real-world consultancy project that equips them for professional challenges.
This initiative presents a valuable chance for students seeking to supplement their primary degree with business acumen, thereby developing a versatile skillset that increases their organizational impact.