Dublin,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
MScs in Public Relations and Strategic Communications in Glasnevin Ireland | Dublin City University
Dublin City University
|
Glasnevin Ireland
Visit institution website
for more information
Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
16,500
(c. USD19,165.91)
Attendance
Full-time
Full-time Duration
12 months
Clear and purposeful communication serves as the foundation of every successful organization. Strategic messaging plays a crucial role in achieving business objectives, going far beyond mere reputation management. DCU's MSc in Public Relations and Strategic Communications (MScPR) emphasizes the reasoning behind communication strategies, not just their implementation. This program equips students with strategic thinking skills and knowledge of cutting-edge communication tools. Developed in collaboration with Ireland's PR industry and international experts, the course holds accreditation from the Public Relations Institute of Ireland (PRII), a member of the Global Alliance representing over 280,000 professionals worldwide. Updated yearly with PRII guidance, the MScPR curriculum stays current with evolving communication trends and digital innovations. Students gain comprehensive knowledge of PR principles while exploring modern challenges like social media's transformative effect, traditional media's decline, corporate social responsibility's growing importance, and interdisciplinary influences on PR theory and practice.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
For admission to the MSc in Public Relations and Strategic Communications programme, successful applicants will have:
- A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent. Entry to this programme is very competitive and places are limited. Applicants will normally have a strong honours primary degree in a related discipline.
- Appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the university. This may apply to applicants who have worked in advertising, journalism, marketing, media, public relations, or in a communications role / function for several years.
English language Requirements
- IELTS ACADEMIC - Overall score 6.5 or above and 6.5 in writing and speaking. Other sections scores 6.0 or above.
- TOEFL - Overall score 580 or above and all sections scores 55 or above.
- CBTOEFL - Overall score 237 or above and all section scores 21 or above.
- TOEFL iBT - Overall score 92 or above and all section scores 21 or above.
- English Test for Academic and Professional Purposes (ETAPP) - C1
- Cambridge Certificate of Proficiency in English (CAP) – Postgraduate: Overall score of 180 with a minimum of 176 in Speaking and Writing and 169 in Listening, Reading.
- Cambridge Certificate of Advanced English (CAE) - Postgraduate: Overall score of 180 with a minimum of 176 in Speaking and Writing and 169 in Listening, Reading.
- Pearson Test of English (PTE Academic) - 63 (with a minimum of 63 in speaking and writing and 59 in listening and reading).
- Duolingo - Duolingo will be accepted with a minimum score of 120 and a score of at least 110 in each subscore.
Tuition
EUR
16,500