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The Master of Arts in Social Media Communications provides an in-depth exploration of social media's evolution, mechanisms, impacts, applications, and pervasive influence across all aspects of modern life. This program is designed for individuals seeking thoughtful analysis of social media platforms, aiming to comprehend their applications while developing skills to strategically evaluate and utilize them. The curriculum focuses on a sociological perspective for examining social media's development and roles within our interconnected global community. It investigates how these platforms transform personal behaviors, social interactions, workplace dynamics, and daily routines, while also reshaping political discourse, journalism practices, and public engagement. The core philosophy of this program recognizes social media as a transformative force that subtly yet profoundly alters every facet of contemporary existence - changes that demand careful examination, research, and interpretation. Effective social media utilization requires thorough knowledge of their purposes and operations, coupled with the capacity to assess both established and emerging usage patterns.
For admission to the MA in Social Media Communications programme, successful applicants will have:
English language Requirements