BA Marketing in Suzhou China | Xi'an Jiaotong-Liverpool University

Serving as the bridge between organizations and their customers, marketing is crucial for success in both commercial and nonprofit environments. It involves all processes tied to developing, sharing, and providing value to customers.

The BA Marketing program strikes a balance between core principles, creative concepts, and hands-on abilities while enhancing leadership qualities and self-assurance to help students thrive in marketing and broader business contexts. Through cultivating teamwork among academics, learners, and marketing experts from varied backgrounds, our curriculum equips students for roles in sales, retail management, advertising, brand strategy, marketing consultancy, and global marketing.

The BA Marketing program is offered at the International Business School Suzhou (IBSS), part of a select group of institutions globally recognized with dual accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Presently, fewer than 100 business schools worldwide hold both AACSB and EQUIS accreditations.