Waterloo,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
PhD in Management - Marketing in Waterloo Canada | Wilfrid Laurier University
Wilfrid Laurier University
|
Waterloo Canada
Visit institution website
for more information
Qualification
Doctor of Philosophy
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
CAD
20,655
(c. USD14,825.04)
Attendance
Full-time
Full-time Duration
48 months
Laurier's PhD in Management program with a Marketing specialization enables you to explore cutting-edge research topics with both academic and practical relevance. Key focus areas encompass consumer psychology, product innovation, strategic marketing approaches, brand equity, and service sector marketing. We encourage candidates with backgrounds in business, marketing, or related disciplines like behavioral science and microeconomics to apply.
The curriculum emphasizes theoretical frameworks, data-driven research, and actionable business insights, integrating foundational concepts from marketing alongside complementary fields such as behavioral economics and cognitive science. You'll develop expertise in diverse research methodologies, from laboratory experiments and market surveys to ethnographic studies and statistical modeling. The program strengthens your research capabilities through structured coursework and hands-on participation in faculty-led research initiatives.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
A master's degree in business or related field with a minimum B+ standing.
Evidence of strong quantitative skills, normally by successful completion of the GMAT Focus exam with a score of 595 or higher (formerly GMAT score of 650 or higher). You can find a link here to the GMAT conversion table. We will also accept a GRE score. A GRE score must convert to the minimum 595 GMAT Focus score required. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
Proficiency in English.
Applications are reviewed by the graduate program committee, which considers all prior university grades, a statement of research interests, an academic writing sample, and letters of reference.
TOEFL iBT/TOEFL iBT Home Edition: minimum score of 83, with minimum skill scores of 20 in each of the skills tests (speaking, writing, reading and listening).
Paper-based TOEFL: minimum of 560.
International English Language Testing System (IELTS, IELTS Online): academic minimum score of 6.5 with no band score below 6.0.
Evidence of strong quantitative skills, normally by successful completion of the GMAT Focus exam with a score of 595 or higher (formerly GMAT score of 650 or higher). You can find a link here to the GMAT conversion table. We will also accept a GRE score. A GRE score must convert to the minimum 595 GMAT Focus score required. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
Proficiency in English.
Applications are reviewed by the graduate program committee, which considers all prior university grades, a statement of research interests, an academic writing sample, and letters of reference.
TOEFL iBT/TOEFL iBT Home Edition: minimum score of 83, with minimum skill scores of 20 in each of the skills tests (speaking, writing, reading and listening).
Paper-based TOEFL: minimum of 560.
International English Language Testing System (IELTS, IELTS Online): academic minimum score of 6.5 with no band score below 6.0.
Tuition
CAD
20,655