London,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
Consumer Behavior helps students explore the diverse elements influencing purchasing decisions, including when, where, and most crucially, why consumers make purchases. Key factors encompass information processing, decision-making patterns, personality traits, lifestyle choices, perception, learning processes, self-image, beliefs, demographic characteristics, and sociocultural influences. These insights integrate with customer engagement strategies to inform impactful marketing approaches.